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Prime Line’s New Flexi-Vase Chosen as Finalist in Counselor Magazine’s Product Design Awards

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BRIDGEPORT, CT – March, 2010– Prime Line® proudly announces that its new Flexi-Vase (PL-4101) has been chosen as a finalist in Counselor magazine’s fourth annual Product Design Awards, which highlight the most innovative, functional and eye-catching promotional products in the ad specialty industry.

Distributors are encouraged to vote for their favorite products in 13 categories. Voting can be done online at https://www.asisafe.com/asiinternet/htmlemails/survey02-10/index.htm and will continue through March 12th to determine the Winners in each category. Winners will be published in the May issue of Counselor.

The Flexi-Vase is made from soft, flexible, shatterproof PVC and forms a vase when filled with water, and folds flat for easy storage. It is available in a variety of colors to match any setting. It is one of over 100 new items that Prime introduced for 2010 for distributors to choose from.

The Flexi-Vase was most recently a huge hit at the ASI Orlando Show, winning awards for “Best Bang for Your Buck” and “Most Likely to Build Buzz” in the Advantages New Product Showcase.

“We are excited to be recognized again for our achievements in bringing the latest and most innovative products to our customers year after year,” said Jeff Lederer, Executive Vice President. “In this constant changing industry, it is an honor to be noticed as a company that our distributors return to time and time again,” he added.

Prime Line®, an ASI 5-Star rated and Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For 30 years, Prime Line® has focused on great service, a wide variety of innovative and powerful promotional products, safety and a commitment to form, function, and fun.