Prime Line’s Jeff Lederer Promoted to President

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Bridgeport, CT – December, 2010 – Bridgeport, CT – December, 2010 – Prime Line® is happy to announce that effective January 1, 2011 Jeff Lederer is promoted to President.

In making the announcement, Prime CEO Rick Brenner noted that “Jeff has been preparing for this position for his whole life, having worked at Prime for the past 17 years in a variety of sales, marketing and executive roles at Prime. He’s a consummate professional, a creative and innovative marketer and a key architect of many of Prime’s most innovative service and product offerings. I’m proud to partner with Jeff and our Chairman and founder Bob Lederer in continuing to build this great company into the future.”

Jeff joined Prime in 1993 as a regional sales manager and over the years has been a key visionary in helping to shape the organization in areas such as product development, new service offerings, significant web presence and with Prime’s overall focus on giving the highest levels of service. Jeff has travelled extensively throughout the world and represents Prime as the only US member of IPPAG, the International Partnership for Promotions and Gifts. He has three beautiful children and lives in Greenwich, CT with his wife Wendy.

Prime Line®, a QCA-certified, ASI 5-Star rated and Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For 30 years, Prime Line® has focused on great service, a wide variety of innovative and powerful promotional products, safety and a commitment to form, function, and fun.