Prime Line® Selected as a Finalist in Over Five Categories for the 2009 Counselor Distributor Choice Awards at The ASI Show! Orlando

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Bridgeport, CT – February, 2009 – Prime Line® proudly announces it was a finalist in over five categories for the 2009 Counselor Distributor Choice Awards at The ASI Show in Orlando. The categories included: Clocks & Watches; Computer Accessories; Electronic Products; Stress Relievers; Toys; and USB Drives.

“We are excited to be recognized for our achievements in bringing the latest and most innovative products to our customers year after year,” said Jeff Lederer, Executive Vice President. “Our 2009 catalog features dozens new and unique items in all of our product categories that we are confident will help further distinguish us as a leader in our industry and keep our customers on the cutting edge,” he added.

The Counselor Distributor Choice Awards program was established in 2001 to name and celebrate the most-valued ASI suppliers in the advertising specialty industry, as determined by ASI distributors.

Finalists must achieve an overall ASI Supplier Performance Rating of four stars or higher, have a minimum of 100 transactions reported, be nominated in an award category that represents 5% or more of their product line, and be rated by at least 40 distributors.

Prime Line®, a Top 40 supplier named by Counselor magazine, is one of the Promotional Products Industry's most respected suppliers. For nearly 30 years, Prime Line® has focused on great service, a wide variety of innovative products, safety and a commitment to form, function, and fun.