PRIME LINE® HOLDS NATIONAL SALES MEETING

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BRIDGEPORT, CT – December 2006 – Prime Line®, headquartered in Bridgeport, held their annual sales meeting at the company’s headquarters in Bridgeport, CT from November 29th through December 3rd. Regional Managers from around the country assembled for the four day conclave which included meetings on marketing strategies, seminars on sales techniques, and tours of the manufacturing facilities.

Four new managers were introduced to company personnel as well as the rest of the sales force. Matt Riehl will cover the mid-Atlantic region; Merri Paine will be in the southwest including Southern California, Hawaii, Utah and Nevada; Stacy Overcamp will cover Northern California, Oregon, Washington and Arizona. Leslie Ball will be telemarketing. All of the new managers as well as the other sales people are available for meetings.

During the meeting, Vice President Jeff Lederer unveiled the new Prime Line® logo and new look for the company. “We want to remind distributors that Prime has always stood for innovation, new ideas and forward thinking. Our items are so exciting and fresh, and we wanted the new logo to represent this,” said Lederer. “This is not simply a new look, but a new commitment to service and quality and a new philosophy of form, function and fun.”

Prime Line® also introduced a new system of dedicated customer care representatives with expanded service hours and a redesigned website with new features for added convenience. Over 100 new products were introduced at the meeting along with a sneak preview of the 2007 Catalog which was introduced in Las Vegas.